The Image Works has, over the last ten years, won
ten national education awards, including two Heist
Gold Awards, for work with a wide range of colleges.
As a full service provider, we can fulfil any task
from planning and delivery of a complete promotional
campaign to design and printing of a specific prospectus.
Our work is cost-effective and results-based.
We
create lasting solutions for colleges wanting to
gain a competitive edge.
We do not rely on conventional formulaic solutions
as other companies might. We provide results-based
marketing that has been proven to put bums on seats.
Campaign Planning
Problems
with competitive activity, new colleges with better
marketing, new sixth forms…each of these factors can
make your target numbers or course-specific student
numbers more difficult to achieve.
At The
Image Works, we have spent much of the last decade
turning around the fortunes of colleges. Based
on typical budgets, we can create a campaign that
will help to achieve the results you want.
Case Study:
Campaign to increase student numbers for a major
regional college following a serious shortfall
the previous year
The college in question had failed to reach its
target figures – falling around 1,600 students short
of expectation – following a campaign by another
marketing agency the previous year.
The Image Works was briefed
to create a new summer campaign with the sole purpose
of boosting admission numbers. While the previous
campaign had focused too much of the budget above
the line, we were able, by producing a more flexible
strategy, to create a high impact campaign that actually
delivered figures in excess of expectation.
The college management team were delighted with the
result, that had not only seen the 1,600 restored but
with the added bonus of an extra 200 over the target.
